Email Response

Sent from my iPad

Begin forwarded message:

From: ongyel <osherpa@hotmail.com>
Date: March 17, 2014, 4:53:26 AM EDT
To: "Courtney A.J. Troescher" <ctroesch@uvm.edu>
Subject: RE: UVM - PCom Social Media Campaign - Sherpa Partnership

Dear Courtney,
I am in Nepal for business so sorry for delay in responding.  I want to thank all of you for your interest in the US Sherpa.

> 1. We see from your webpage you mission is to be the become the top
> Nepalese import business. What current efforts have you made to make
> this mission a reality?
We have done many things to develop our business in the last couple of years..  Below are some work:
-We moved into a warehouse office space which is located in a convenient space in May 2012. 
-We allocated more time and capital for business on finding new customers by visiting much more potential stores and attending trade shows.
-We spent much more time on creating marketing and advertising materials such as re-designing website, logo, catalog, product tags, bar codes, new inventory software system, posters, stickers, fliers.
-We established better and trust worthy relationships with our manufacturers in Nepal.  We also streamlined our products by cutting number of different products we offered, launched better, quality and unique products.
-We found better, reliable freight company which reduced the delivery time and shipping costs.
-We hired three new sales representatives and moved to a bigger location in December 2013.

> 2. What do you feel is your most popular or number 1 selling item?
> hat
> 3. Do you have an age range in which you feel your products sell best to?
> 25 to 55
> 4. Where are you looking to expand your products?
> New England, NY, NJ, PA, MN.
> 5. What do you feel your current strength are in marketing?We have a unique story of how I came to the United States, how the generosity played a role, the history of family owned small business which directly relates to the products we carry and services that we offer such as trekking and mountaineering in Nepal, we value fair trade practices, we have a strong, trust worthy and reliable team in Nepal where all of products are made in, we have a competitive and affordable pricing and good quality products.  We also have attractive logo and nice hang tags that come with most of our products.
> 6. What do you find to be your greatest weakness in marketing?
Not having enough capital to spend in marketing and rate of return on marketing investment.
> 7. Where do you feel the greatest opportunity to reach out and market
> consumers would be?
> Ski/Outdoor mountaineering stores
> 8. Do you feel you have any direct threats?
> Yes, existing competitors and new.
> 9. How do you feel we could help you in the most beneficial way possible?
> I feel that you could help us by increasing likes by promoting our business and cause through social medias like face book and other sources.  You could also help us by creating marketing materials which targets ski and outdoor shops or by finding out our most fit markets such as gift shops, country stores, ski/outdoor gear stores, book stores and international gifts store.
> 10. Do you have something in mind you would like to do or a specific
> way you would like to market?
> Increasing likes and promoting our business through Face book would be very helpful.  Taking an interview survey with existing and potential customers about our products and services to find out whether they are happy with us or like to see us improving. 
> 11. Is there anything you wish we would have asked you or you wish to tell us?
We are in somewhere around 140 stores and we like to be in 500 stores in 3 years.
Please feel free to let me know if you have any other questions.
Thank you,
Ongyel Sherpa

 
USA: US Sherpa International LLC
Ongyel Sherpa180 Flynn Avenue, Suite 1
Burlington, VT 05401
Phone: 802-318-6953
Email: info@ussherpa.comwww.ussherpa.com

Nepal: Dadoma, Tenzing or Nima T SherpaKutubhal, Chabahil, Ward Number 7
Kathmandu, Nepal
Phone: 448-0327
Mobile: Dadoma-984-175-8608, Tenzing-981-390-3199
Email: tenzings@mos.com.np

> Date: Thu, 13 Mar 2014 21:03:15 -0400
> From: ctroesch@uvm.edu
> To: osherpa@hotmail.com
> Subject: UVM - PCom Social Media Campaign - Sherpa Partnership
>
> Dear Ongyel,
>
> My name is Courtney and I am a senior at the University Of Vermont. I
> am current in Dr. Rob's Social Media class. Myself and my teammates
> Gretchen, Jon, Molly, and Hannah would like to help you create or
> enhance your current Social Media/Marketing Campaign. Our group is
> currently doing some research on your company to become a bit more
> familiar with who you are and what you stand for. In the mean time I
> would like to ask you a few questions to get a better idea of what you
> are looking for and how we may be able to offer our assistance.
>
> 1. We see from your webpage you mission is to be the become the top
> Nepalese import business. What current efforts have you made to make
> this mission a reality?
>
> 2. What do you feel is your most popular or number 1 selling item?
>
> 3. Do you have an age range in which you feel your products sell best to?
>
> 4. Where are you looking to expand your products?
>
> 5. What do you feel your current strength are in marketing?
>
> 6. What do you find to be your greatest weakness in marketing?
>
> 7. Where do you feel the greatest opportunity to reach out and market
> consumers would be?
>
> 8. Do you feel you have any direct threats?
>
> 9. How do you feel we could help you in the most beneficial way possible?
>
> 10. Do you have something in mind you would like to do or a specific
> way you would like to market?
>
> 11. Is there anything you wish we would have asked you or you wish to tell us?
>
>
> We look forward to hearing from you and are enthusiastic about working
> with you in the upcoming weeks.
>
>
> Best,
> Courtney & Marketing Team
>
>